09.06.2017 - Veronica Frattaruolo

Branding is all of the ways you establish an image of your company in your customers’ eyes. By building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colors that will be associated with your company, creating a logo, and featuring it across all your social media accounts, you are branding your company. That is, you are shaping how and what people’s perception of your business is. Branding is one of the most important aspects of a marketing strategy in any large or small business, B2C or B2B. An effective brand strategy gives an important advantage in increasingly competitive markets.

But what exactly does branding mean?

In a nutshell, create your brand and your promise to the customer. 

Your brand reflects your personality and what you want the customer to perceive; that you are the innovative reality of your industry? Or the trusted, experienced company? It can not be both, and it can not be all for everyone.

The foundation of the brand is your logo. Then your website, packaging and promotional material, and everything to communicate the brand to the market.

But how do you design it properly?

Defining the brand is like a journey to self-discovery. It can be difficult, in terms of time and sometimes uncomfortable. It takes a profound reflection to answer, at least, the following questions:
What are the mission and vision of your company?
What are the basics of your business?
What are the benefits and features of your products or services, and why are they interesting to customers?
What do your prospects already think of your business?
What features would you like to be associated with your company? 

Do your research. Learn the needs, habits and desires of your current and potential customers and do not rely on what you think, but on what your target says you need.

Once you have answered these questions, you need to start branding, that is:

  • Develop a logo in order to position yourself through the right channels.

  • Write your brand message. Which are the key messages your brand wants to communicate, internally and externally?

  • Define a pay-off. Write a memorable, meaningful and concise statement that captures your brand’s essence.

  • Create templates for using the brand on your marketing materials. Use the same color scheme, logo positioning, etc ... You don’t need to be imaginative at this point but consistent and uniform.

  • Invest time in editing valuable content. The texts will be included in your brochures, on your website, in social media networks, in newspaper articles and in promotional materials.

  • Create and develop your social media marketing strategy in Facebook, Twitter, Google Plus, and other sites that help streamline your message.

Finally stay true to your brand and the values on which it is based.

Creating a brand means injecting trust into a product or service. The fact of creating good work, be it a service or a product, will always be the first thing in the list of priorities.

To survive in the current economic arena it is not enough to excel in your field. You must also know how to communicate. With style yes. Which style? That's your business!

To do this we can help you define you position your business with the right design, marketing and technical strategies. If you need help with this Contact us now and we'll be sure to get back to you.